

It requires people to forfeit their autonomy. Contingent rewards-if you do this, then you’ll get that-can transform an interesting task into a drudge by diminishing intrinsic motivation.Play consists of whatever a body is not obliged to do.Work consists of whatever a body is obliged to do.Punishing an activity will get you less of it. Motivation 2.0 has two simple ideas: Rewarding an activity will get you more of it.


Our current operating system has become far less compatible with how we organize what we do how we think about what we do and how we do what we do.A clear purpose for a cause greater than yourself is a powerful source of renewable motivation.Mastery is engaging in deliberate practice with a worthy pursuit.High performance requires personal autonomy over task, time, team, and technique.Intrinsic motivation relies on autonomy, mastery, and purpose.Traditional if-then rewards can work for rule-based routine tasks, but they’re ineffective and counter-productive for non-routine, creative knowledge work.Instead, the work poised to take off in tomorrow’s economy-characterized by non-routine and creative activities-can only flourish when people are given autonomy to pursue mastery with a clear purpose of contributing to something larger than ourselves. Daniel Pink argues that most businesses have failed to upgrade their ineffective “carrot-and-stick” motivators. Drive is about understanding human psychology and the forces of motivation in the 21st-century economy.
